Strategy.
We believe strategies should be living, breathing, transformative tools that leave leaders and teams feeling energized, not exhausted.
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The strategic planning process is an opportunity for leaders to step back and examine the bigger landscape:​ what policies, new organizations or funders may be affecting the need for and the way we deliver our services?​​
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In our experience, leaders often have a vision for their organization but struggle with finding the time needed for research and deep reflection to fuel the creative process.
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Our Previous Work
C:G led a New York City-based successful nonprofit through a deep strategic planning process that resulted in a decision to sunset a program that had been taken to scale with public resources. We supported their staff and board with the transition and creation of a new innovative program to meet the evolved needs of their target population and developed a fundraising action plan to get it resourced.
We supported an academic center dedicated to sustainable businesses with a full landscape analysis and strategy. The work defined a new pathway into research and programming centered on sustainable food systems that would leverage the University's unique competencies in finance.
Working with a nonprofit transitioning from start-up phase to maturity, C:G helped the team identify its core strengths and long-term objectives, including identifying strategic trade-offs. We supported leadership to align its programs and initiatives to deliver on its mission. We guided staff through four working sessions and a DEIB workshop resulting in more clarity and a shared vision moving forward.
C:G provides business coaching and start-up advice to early stage entrepreneurs who have shared experience in the foster care system. Our guidance includes business formation, marketing strategy, time management, product & service design, bookkeeping and taxes, and overall encouragement and support to an incredible group of trailblazing young leaders.
Our Approach
Cultivate:Good takes a functional approach to helping organizational leaders clarify the What, Why and How of their work.
We understand that effective strategy is about making strategic trade-offs (determining what an organization won't do).
We guide leaders through an inclusive process of landscape assessment, community consultation and ideation that results in a clear understanding and articulation of the organization's unique value.
We tailor our services based on client need. This may include full ecosystem and funder landscape studies, comparative advantage design, and a new organizational model, or just a process to refresh a mission and intended impact. ​​
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We also offer team building expertise, workshops and retreats; Diversity, Equity, Inclusion and Belonging strategy and workshops; and program design and evaluation.
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Critically, ​all of our strategy work is interwoven with viable funding leads so that great ideas have a real pathway to materialize.
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In 2025, we began offering capacity assessment services through the TCC Group's Core Capacity Assessment Tool (CCAT®). The CCAT provides a statistically-validated organizational capacity assessment that measures nonprofits’ effectiveness in relation to four core capacities: leadership, adaptability, management, and technical capacities, as well as organizational culture.
